{"id":8313,"date":"2025-02-25T11:52:06","date_gmt":"2025-02-25T08:52:06","guid":{"rendered":"https:\/\/bilkentnews.bilkent.edu.tr\/?p=8313"},"modified":"2025-02-25T14:42:31","modified_gmt":"2025-02-25T11:42:31","slug":"comd-digital-marketing-workshop","status":"publish","type":"post","link":"https:\/\/bilkentnews.bilkent.edu.tr\/?p=8313","title":{"rendered":"COMD Digital Marketing Workshop\u00a0"},"content":{"rendered":"\n<p>Bilkent students joined marketing expert and corporate trainer Dr. Onur Demirel for a two-day event on February 13 and 14 at COMD.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The event started with a digital marketing 101 keynote speech and continued with a content marketing workshop for social media. Students learned the details of Digitalization of Marketing, Content Marketing, Web Site &amp; Mobile Apps, Mobile Marketing, Search Engines (SEO &amp; SEM), Display Networks, Programmatic Advertising and Analysis &amp; Optimization. During the workshop, they experimented with selecting target audiences, defining content contexts and creating content ideas.&nbsp;<\/p>\n\n\n\n<p>Students had the chance to explore key communication channels, strategies, trends, insights and paths to a digital marketing career.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bilkent students joined marketing expert and corporate trainer Dr. Onur Demirel for a two-day event on February 13 and 14 at COMD.&nbsp;&nbsp; The event started with a digital marketing 101 keynote speech and continued with a content marketing workshop for social media. Students learned the details of Digitalization of Marketing,<a class=\"read-more\" href=\"https:\/\/bilkentnews.bilkent.edu.tr\/?p=8313\">[Read More&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":8314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,80,183,164],"tags":[],"_links":{"self":[{"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=\/wp\/v2\/posts\/8313"}],"collection":[{"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8313"}],"version-history":[{"count":1,"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=\/wp\/v2\/posts\/8313\/revisions"}],"predecessor-version":[{"id":8315,"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=\/wp\/v2\/posts\/8313\/revisions\/8315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=\/wp\/v2\/media\/8314"}],"wp:attachment":[{"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bilkentnews.bilkent.edu.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}