Bilkent students joined marketing expert and corporate trainer Dr. Onur Demirel for a two-day event on February 13 and 14 at COMD.
The event started with a digital marketing 101 keynote speech and continued with a content marketing workshop for social media. Students learned the details of Digitalization of Marketing, Content Marketing, Web Site & Mobile Apps, Mobile Marketing, Search Engines (SEO & SEM), Display Networks, Programmatic Advertising and Analysis & Optimization. During the workshop, they experimented with selecting target audiences, defining content contexts and creating content ideas.
Students had the chance to explore key communication channels, strategies, trends, insights and paths to a digital marketing career.